Entropy was in fashion that year. It was in fashion every year. Our economies depended on it. The market was being gently adapted to the concept of “perishable digital goods”. Having succeeded in fooling customers into exchanging their wealth for items that had no physical reality, the next step was to give the goods an expiry date, to aid their erosion toward obsolescence.
The ultimate grail was the single use digital good. Disposa-Ware. Wares they would exchange wealth for again and again. The market was almost ready. The obsolescence cycles were getting shorter. The static of consumer impatience was almost palpable. The entropy was rising.